
I used to work a lot with color back in the GE ColorXpress days, and trust me there are entire groups like the Color Association that do nothing but plan and forecast color trends in industry. It’s really quite fascinating. So if you somehow feel “drawn” to a product for no explainable reason, think about the role that colors may have in your decisions.
by Jeffrey J Davis
Now I know why a lot of equipment sold in my industry is painted Orange!
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